says that publishers are testing enhanced eBooks and not always pleased with the results.
"In the world of traditional books, we see publishers look at what will distinguish an e-book that was upgraded from traditional eBooks," he said.
Hogan said that Simon
One challenge Hogan said it was still up for debate is the cost. Publishers have no idea what should be irresponsible and they don't know how much they have to invest in the improvement of eBooks and book apps. "They heard they were going to have to pay $ 40,000 for an application, and half the time they did not make the money back in the $ 40,000 printed books," he said.